In March of last year, Pepsi Max released a hilariously awesome undercover video. Starring NASCAR driver Jeff Gordon, he took a Chevy Camaro and an unsuspecting salesman for the ride of their life. The video racked up some 1.2 million views on YouTube within 24 hours and over 40 million since then. However exciting and …
Category: Marketing
Articles and pontifications on all variations of marketing, including digital, international and traditional, as well as a focus on branding and everything in between.
Permanent link to this article: http://www.nogginsedge.com/marketing/2014/03/06/pepsi-max-goes-undercover-again-takes-reporter-for-a-wild-ride/
Feb 28 2014
Samsung Galaxy S5 Faces Reality: Incremental Updates
Samsung versus iPhone. That’s typically all you hear in the world of consumer technology, particularly in marketing. On Monday at Mobile World Congress in Barcelona, Samsung announced their new flagship smartphone, the Galaxy S5. From what I’ve read, the reactions have been tempered because there is nothing particularly breakthrough on the device. This is something …
Permanent link to this article: http://www.nogginsedge.com/technology/2014/02/28/samsung-galaxy-s5/