Feb 06 2013
Millions of Americans piled into living rooms to watch the Baltimore Ravens defeat the San Francisco 49er’s, but many also tagged along just to watch the commercials, costing advertisers a whopping $3.7 million for a 60-second chance to grab viewers’ attention. I already shared my thoughts on Audi and Mercedes fumbling their ads and have …
Permanent link to this article: http://www.nogginsedge.com/marketing/2013/02/06/danny-ori-super-bowl-47-commercials/
Jan 29 2013
What’s hotter than the all-new Mercedes CLA? Not Kate Upton washing the car in slow motion, at least in the marketing world. That’s the positioning Mercedes took for their $3.7 million 60-second commercial set to air during Sunday’s Super Bowl. Although known for high-end luxury vehicles, Mercedes seems to be having an identity crisis (with …
Permanent link to this article: http://www.nogginsedge.com/marketing/2013/01/29/danny-ori-audi-mercedes-fumble-super-bowl-commericals-braverywins/