Tag: Positioning

Apple Targets Mid-Level Smartphone Market with iPhone 5C

The power of the Apple brand, including their technology innovation, is what draws me to the company. Despite chemical weapons being used in Syria and the possibility of the United States going to war, coverage of Apple’s event last week was as powerful as ever. Something like this is not accomplished by ad spend; it’s …

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Permanent link to this article: http://www.nogginsedge.com/technology/2013/09/17/apple-targets-mid-level-smartphone-market-with-iphone-5c/

Apple Announces Special Event for Likely iPhone, iOS 7 Launch

On Tuesday, Apple mailed out invitations to their much rumored September 10 special event.  Dubbed “This Should Brighten Everyone’s Day,” Apple is expected to announce new iPhones, the 5S and 5C, and iOS 7. The colorful image resembles the rumored iPhone 5C color options.   Some rumors will turn into reality next week, putting pressure …

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Permanent link to this article: http://www.nogginsedge.com/technology/2013/09/05/danny-ori-apple-special-event-iphone/