Apr 05 2013
Facebook wants more engagement from their one million+ users. More importantly, however, is the data they gather in their social graph, which gives the platform unprecedented targeting capabilities for advertisers. Introducing Facebook Home, a social layer of software for Android phones, launching April 12. Fortunately, this isn’t the long rumored Facebook phone, something I didn’t …
Permanent link to this article: http://www.nogginsedge.com/technology/2013/04/05/danny-ori-facebook-home-android/
Jul 10 2012
It’s no secret that Facebook is behind in their mobile strategy. About half of Facebook’s users access the platform from their smartphones, either through a native Facebook app or through their mobile website. Missing from the mobile equation is a way to monetize these users, which has caused concern for many investors: little revenue is …
Permanent link to this article: http://www.nogginsedge.com/technology/2012/07/10/facebooks-mobile-strategy-to-target-ads-based-on-downloaded-apps/