Tag: Tablet

Apple Ramps Up iPad Mini Marketing

When Apple introduced its iPad Mini a few weeks back, analysts focused on the higher than expected price point and that the device lacked a Retina display.  Next, the focus shifted to Apple’s roughly 35% margin they expect to earn for the device, which apparently is unheard of and unacceptable for a premium brand.  With …

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Permanent link to this article: http://www.nogginsedge.com/technology/2012/11/14/danny-ori-apple-ramps-up-ipad-mini-marketing/

Amazon Ignites the Tablet Scene

During last week’s press event, Amazon unveiled an updated family of tablets that take dead aim at Apple and Google.  The Kindle Fire HD was introduced in two sizes and price points that will certainly give more options to consumers.  The interesting aspect, though, is how Amazon is competing in this category: selling content after …

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Permanent link to this article: http://www.nogginsedge.com/technology/2012/09/11/amazon-ignites-tablet-scene-kindle-fire/