Tag: Branding

Apple Targets Mid-Level Smartphone Market with iPhone 5C

The power of the Apple brand, including their technology innovation, is what draws me to the company. Despite chemical weapons being used in Syria and the possibility of the United States going to war, coverage of Apple’s event last week was as powerful as ever. Something like this is not accomplished by ad spend; it’s …

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Permanent link to this article: http://www.nogginsedge.com/technology/2013/09/17/apple-targets-mid-level-smartphone-market-with-iphone-5c/

Windex Touch-Up Cleaner – It’s All About Positioning

One of my favorite books is Positioning: The Battle For Your Mind by Al Ries and Jack Trout. I frequently reference it, especially when we’re determining whether or not to launch a product line extension – the book has great insight and examples. Recently, I saw a great commercial for an anti-bacterial surface cleaner that …

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Permanent link to this article: http://www.nogginsedge.com/marketing/2013/07/10/windex-touch-up-cleaner-its-all-about-positioning/