Tag: iPhone

T-Mobile’s Carly Ditches the Cute Act in New Marketing Strategy

Out: the pink sundress and cute attitude.  In: black leather and a Ducati motorcycle.  This is the latest plan by T-Mobile, the fourth largest wireless carrier in the U.S., as it struggles against the competition.  After their failed merger with AT&T, T-Mobile needs a new message to consumers to stay relevant in the highly competitive …

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Permanent link to this article: http://www.nogginsedge.com/technology/2012/04/30/t-mobiles-carly-ditches-cute-act-new-marketing-strategy/

Apple’s OS X Mountain Lion Brings More of iOS to the Mac

On Thursday, Apple shuffled the cards a bit by making what appeared to be a major announcement, but without the stunning fanfare of their typical product launches.  The developer preview of their latest Macintosh operating system was announced, named OS X Mountain Lion.  Apple’s CEO Tim Cook coordinated with a select group of websites and publications …

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Permanent link to this article: http://www.nogginsedge.com/technology/2012/02/21/apples-os-x-mountain-lion-brings-more-of-ios-to-the-mac/