Tag: iPad

Microsoft Takes a Step Backwards with Windows 8

Microsoft had a robust October: they launched their own hardware to compete in the tablet space, the Surface, alongside a major aesthetic update to their venerable operating system, Windows.  After a rough few years with the botched release of Windows Vista, Microsoft doubled down on their efforts to make up for lost ground, which resulted …

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Permanent link to this article: http://www.nogginsedge.com/technology/2012/12/19/danny-ori-microsoft-takes-step-backwards-windows-8/

Apple Ramps Up iPad Mini Marketing

When Apple introduced its iPad Mini a few weeks back, analysts focused on the higher than expected price point and that the device lacked a Retina display.  Next, the focus shifted to Apple’s roughly 35% margin they expect to earn for the device, which apparently is unheard of and unacceptable for a premium brand.  With …

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Permanent link to this article: http://www.nogginsedge.com/technology/2012/11/14/danny-ori-apple-ramps-up-ipad-mini-marketing/