Jack Bauer and ’24’ Return During Super Bowl

Honestly, I don’t know what was worse: the Super Bowl, the commercials or the halftime show.  The only reason I continued watching the game was for the handful of suspicious, 10-second clips that hinted of a big reveal sometime later during the game.  After searching online, I learned these were covert advertisements for the reboot …

Continue reading

Permanent link to this article: http://www.nogginsedge.com/marketing/2014/02/05/jack-bauer-24-super-bowl/

Amazon Pursuing Pay TV Options

As I read “The Everything Store,” one thing is clear to me: Amazon and Jeff Bezos are more than willing to spend money, even if there’s no clear return on investment.  While the company rakes in billions in revenue, they frequently lose money.  Amazon Prime, for example, is $79 for an annual membership and includes …

Continue reading

Permanent link to this article: http://www.nogginsedge.com/technology/2014/01/28/amazon-instant-video-pay-tv/